Services
Done for Your Ads Management
We take your tailored digital marketing strategy and use it as a guide to manage your ads. We take on all of the technical aspects of ads management. The Facebook™ and Instagram™ ads we create for you include captivating copywriting, testing of ads and audience, custom audience targeting, pixel placement, and ad optimization.
Our comprehensive ads strategy is tailor to your different audiences. Would you speak the same way with someone you know well as you would with someone you just met? Of course not. That’s why our ads strategy includes different ads and a different path for your cold, warm, and hot audiences.
Speaking of audiences, if you have ever tried Facebook™ ads yourself, you already know that this a science all on its own. After an avatar deep dive, we will research the best-fitting audiences for your niche. We will then split test audiences in your ads manager to figure out which ones your offer is really resonating with.
In addition, we will work as your techie-translator and provide weekly guidance to understanding key performance metrics in the digital ads space.
Funnels that Convert
Our proven funnel strategies are custom-tailored to your business’ needs, industry, and offer price-point. While we do love cookies, we are not in the business of cookie-cutter strategies at PBDM. During our detailed onboarding process, we will collaborate with you to fully understand your company and your offer. After a solid understanding and detective-like industry research, we will detail out your funnel steps so that you understand exactly what path your audience will be taking through your funnel.
Why do we go through such a process to design your funnel? We know that a comprehensive, well-researched funnel strategy is the differentiator between stinky leads and quality leads that convert. To put it simply, we know the importance and we will settle for nothing less than excellence.
Grab-You-by-the-Heartstrings Copywriting
Think of all the ads, posts, pictures, videos that you scroll through on your newsfeed every day. Which ones do you remember and run and tell your friends about? The impersonal ad about who-knows-what? Nope, glossed right over that one. The story that grabbed your attention, that you could see yourself in, that tugged at your heartstrings and nearly brought tears to your eyes, yes!
In order to grab the attention of our over saturated audience, we must effectively tell a story. No, not tell, show. Our copywriters use vivid language to effectively animate a story, your story, to your future customers. The people reading your story that find it is resonating and want your solution. Those are YOUR people! And effective copy is how you talk to them.
Website Services
Is your website strongly correlated with your offer and your brand? Does your website provide traffic a clear, concise path to understand what you are offering and identifying the next step to opting in to your offer? If you were so-so on either of these questions, our website services may be for you.
We will work with you to understand the requirements of your website, the message your are conveying, your brand story, as well as the experience that you want to walk future customer through as they land on your site. Your website is your face to the online world. We will ensure that it has beauty and cohesive brand identity, and that all of the technical aspects, interfaces, and features are connected properly and working seamlessly.